Pricing

Plans differ by how much you sell, never by what you may use.

There is no feature paywall here. Every plan has the full toolkit; you move up only when your catalogue or your channels grow.

Shelves of packed and labelled parcels ready to ship
Choose a plan

One price. Everything switched on.

Yearly billing saves twenty per cent. No setup fee, and nothing charged per app.

Save 20%

Start

Everything you need to open your first store.

$19/mo

  • Up to 200 products
  • Free hosting and SSL
  • All themes included
  • Card payments built in
  • 1 shipping carrier
  • Email support

Grow

Most popular

For stores selling on more than one channel.

$39/mo

  • Unlimited products
  • Sell on Amazon, eBay and Etsy
  • Abandoned cart recovery
  • Discount codes and gift cards
  • 3 shipping carriers
  • Priority chat support

Scale

For high-volume stores that need room to move.

$79/mo

  • Everything in Grow
  • Unlimited carriers
  • Advanced reports
  • Staff accounts
  • Accounting sync
  • Priority phone support

Cancel anytime · No setup fee · Local sales tax added where it applies

From merchants

The part people mention is how little there was to do.

4.8 out of 5

Average rating from 1,240 merchants

I had the shop open the same afternoon I signed up. I kept waiting for the part where I would need to call someone technical, and it never came.
Portrait of Elin Sandberg in her ceramics studioElin SandbergOwner · Kiln & Clay
Open in one afternoon
We were paying for four separate apps on our old platform. Here the same things were already switched on, so the bill got smaller and a lot simpler.
Portrait of Tomas Réti in his coffee roasteryTomas RétiFounder · North Roast
Four subscriptions replaced
Stock is the thing that used to break. Selling on two marketplaces and the shop at once, and never overselling, is what sold me.
Portrait of Marguerite Adeyemi in her plant shopMarguerite AdeyemiOwner · Fern & Field
Three channels, one stock count
Pricing questions

What people ask about the bill.

Is there a transaction fee on top?

We take no cut of your sales. Your card processor charges its own standard rate, which it pays out to you directly — that is between you and them.

What happens if I outgrow my plan?

Move up whenever you like and we bill the difference for the days remaining. Nothing breaks and no data is migrated, because it is the same store.

Do I pay extra for themes or apps?

No. Themes are included and there is no app store to buy from. Everything listed in a plan is already part of it.

Can I pay yearly?

Yes, and it saves twenty per cent. Switch between monthly and yearly at any point; we adjust the next invoice rather than charging you twice.

What if I need to stop for a while?

Cancel and your store closes but your data stays exportable for ninety days. Come back inside that window and everything is where you left it.

Your products are ready. The store takes twenty minutes.

Pick a plan, add what you sell, and open. You can change plan or leave whenever you want.

No card needed to look around · Cancel anytime · Export your data whenever

Already selling somewhere else? We move your catalogue across, free on every plan. See how moving works